Cross channel creative

Submarine has the capability in-house to design and fulfil a full range of services beyond website and User Interface delivery. Our lead designer has over 20 years creative experience having provided solutions across a wide range of industry in the North of England and in the Channel Islands, including corporate finance.  Disciplines include brand development, digital media (web, mobile, video, screen presentations), exhibition stand and large output conference support, packaging, corporate marketing (stationary, brochures, EDMs, PDFs), print and product design. 

The capability to work across media is particularly critical for digital transition and Mobile First when the solution will combine online and traditional elements. For example, a web browser or mobile app based print on demand function may be introduced to replace expensive traditional local lithographic print and storage. 

New projects will often require an identity or short brand foundation that will encompass a range of file delivery formats including social media content creation. Expandable vector art, CMYK / RGB / Pantone colours and high resolution images should be combined to provide a core foundation for screen and in print. This approach will avoid issues later with incompatibility. 

With website development, clarity and function are a critical component of the design including consideration for the navigation, user journey and wider functions that will engage with the user such as the local weather stream included with our Guernsey Harbours build. 

For Channel Island health & safety experts ISS, the focus is on providing clear information to their target commercial and local authority users, hence the high contrast colour scheme, direct channels to core services in the header navigation and the large phone number to facilitate immediate contact.  Marketing and the expression of the business offer are supported with an engaging hero banner and headline which qualifies purpose above the line (first viewable screen) The headline messaging and image are editable through the website's content management system (CMS).

Submarine's ability to view a project in context and be agile and direct when required is helpful when time is short. For Connaught, we produced two project identities within a few days in order to round out the presentation of an investment opportunity in the Far East. 

For this local CIPD event theme, strong earthy and bold colours / shapes were required with a sense of natural growth. This first round response (part shown) provided several strong ideas and led the team towards an early decision on direction.