Paul is a creative professional who gained his BA Hons degree in graphic design & multi-media at Bradford University in England after studying fine art under Hockney alumni, Grant Devine. During his second year, he was instrumental in the formation and early success of the university design agency After Hours and was recruited in principle prior during his third year by an independent broadcast agency which provided early exposure to international projects including creative for Music Television (MTV), Sedco Forex (Oil multi-national) and British Airways.
An early career in television and an interest in technology led him to combine graphic design with digital media including video and animation which he applied to touch-screen kiosk applications for Zanussi and Polygram in the 1990's. This led to work with interactive CD and DVD, including a ground breaking international product in 1997, The Great Highland Bagpipes working with Scottish Heritage and the Glasgow Piping Centre.
In 1998, he developed the North of England's first desktop digital video edit suite working directly with Apple (hardware/OS) and AVID (edit software). In 2000, his web based data application for UK social housing (which utilised kiosks for outreach communities) won 5 national technical awards including 'Best Use of Technology'. It was subsequently adopted by several UK local authorities and commended by Deputy Prime Minister, John Prescott.
Between 1999 and 2010 Paul launched and developed the successful Northern creative agency Bluemoon providing creative solutions for a wide range of national and international clients including Tesco, M&S, Puma, Scotdisc, RBS, Sulzer and Hesco Bastion. The implementation of cutting edge broadband with a dedicated web server and an early adoption of Apple Mac computing, positioned the Yorkshire based agency well for 'digital change' projects.
Success came initially with the Foxes Biscuits international marketing team, transitioning traditional photography / dark room / transparencies to a fully digital system. A product could be in the studio, dressed and shot by 11 am. Approved (remotely) and circulating across Europe by the early afternoon. The system removed duplication, reduced cost and time significantly and provided the team with far greater control of brand assets and the latest approved images.
In addition to his work as a professional designer, Paul has led international brand, marketing and communication teams including 5 years in offshore HNW finance at Carey Group managing PR and comm's output for 9 offices across Europe. Paul successfully directed the digital transition programme which delivered significant organisational benefits including cost reduction. In 2015, after re-structuring the marketing function, developing the international website and delivering the group intranet, he successfully re-launched the brand.
An appointment as Global Brand & Marketing Director for Insight Vacations followed in 2016 when he directed the launch of Luxury Gold as a stand alone premium 5 star tour brand. Paul worked closely with the Canada based digital team developing the group website and Salesforce CRM. During the 2016 Paris terrorist attacks, he led the IV crisis management team from Guernsey working with Brett Tolman, Chief Executive of parent group The Travel Corporation. TTC includes Red Carnation Hotels and Contiki, a mobile centric brand targeting the under 30's through largely digital communications.
In 2016 Paul was invited to join Submarine as lead creative, marketing and client executive - a return to the sharp end of digital communications, social media, web application development and SEO which brought his skills back onto the forward edge.