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Mobile First - infographic

Mobile devices have greatly changed the way people communicate, interact and consume on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in order to reach and inform mobile customers. This applies equally to the provision of brand, PR and public information for all organisations.

Companies have increasingly adopted digital marketing over recent years. Optimising your website for mobile traffic and investing in an online marketing strategy that works effectively through web connected devices, is a key foundation of the sales & marketing landscape in 2019.

Millennial buyers cite internet search and vendor websites as their two top means of researching products and services and they will typically gather information up front via social networks, videos, blogs, podcasts and message services. This is set to increase with Generation Z, the social demographic born into the digital world from the mid 1990s who communicate online largely through mobile devices.

However, it is not just enough for your website and comms to 'work' on mobile as stats suggest a poor experience can knock confidence and turn users away from the business as a whole. Your website needs to be built and optimised for mobile extending to its page content and through to your wider comms channels including business networks and social media. PDFs, most often used as downloads, are another area for scrutiny - they should have their file size reduced, checked for accessibility and key information should be pulled out into on-screen text (as not all devices can present them well). Submarine have produced this simple infographic which collates recent indicative insight.

Mobile First Infographic - click the image for a large version which can be printed (1Mb)

Submarine infographic - mobile first

These statistics highlight the importance of an efficient mobile website and marketing strategy in a Mobile-First world as desktop surfing transitions to phone and tablet. Caveat: the information provided FOC in this infographic is anecdotal and should not be relied on for commercial decisions. Submarine offer no guarantee or warranty to it’s accuracy or that of the online sources of the data.

Submarine are a web development company with the required experience and technical foundation to optimise your website for Mobile First. Established over 20 years in the Channel Islands and with core skills in application code, HTML, CSS, MySQL and web ready creative, Submarine have proven success in delivering highly optimised mobile ready websites.

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About the author

Paul Brown

Paul Brown

Paul is a creative professional who gained his BA Hons degree in graphic design & multi-media at Bradford University in England after studying fine art under Hockney alumni, Grant Devine. An early career in television and an interest in technology led him to combine graphic design with digital media including video and animation which he applied to touch-screen kiosk applications for Zanussi and Polygram in the 1990's. This led to work with interactive CD and DVD, including a ground breaking international product in 1997, The Great Highland Bagpipes working with Scottish Heritage and the Glasgow Piping Centre.

In 1998, he developed the North of England's first desktop digital video edit suite working directly with Apple (hardware/OS) and AVID (edit software). In 2000, his web based application for social housing (which utilised kiosks for outreach communities) won 5 national technical awards including 'Best Use of Technology'. Between 1999 and 2010 he developed the successful Northern creative agency Bluemoon providing solutions for a wide range of national and international clients including Tesco, M&S, Puma, Foxes Biscuits, Sulzer and Hesco Bastion. 

In addition to his work as a professional designer, Paul has led international brand, marketing and communication teams including 5 years in offshore HNW finance at Carey Group managing PR and comm's output for 9 offices across Europe. Paul successfully directed the digital transition programme which delivered significant organisational benefits including cost reduction.  In 2015, after re-structuring the marketing function, developing the international website and delivering the group intranet, he successfully re-launched the brand. 

An appointment as Global Brand & Marketing Director for Insight Vacations followed in 2016 when he directed the launch of Luxury Gold as a stand alone premium 5 star tour brand.  Paul worked closely with the Canada based digital team developing the group website and Salesforce CRM. During the 2016 Paris terrorist attacks, he led the IV crisis management team working with Brett Tolman, Chief Executive of parent group TTC The Travel Corporation which includes Red Carnation Hotels and Contiki, a mobile centric brand targeting the under 30's through largely digital communications.

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Submarine are a technical and creative solutions provider based on the island of Guernsey near the French coast. Our field of operation is generally the Channel Islands although we do service clients with wider operations within Europe.