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SeaChange Recruitment, short brand

Sea Change brand

Kim and Martin Baxter provided Submarine with a strong sense of identity for their executive recruitment venture, embodying both their love of the sea and the emotive experience of pushing the boundaries of personal career development.

Submarine approached this project with consideration for the client's aspiration to present an executive recruitment service offering a personalised experience for both employers and candidates.  It was important to create a strong sense of identity in order to stand out from existing agencies whilst maintaining an approachable and professional tone. 

Sea Change branding

For communication channels, streamlined access to vacancies was key (primarily mobile phone) with encouragement to engage with the team. This was achieved through the development of a secure, content managed website with a vacancy builder at its core. For the executive audience, access to key information, short load times and clear communication were preferred with a simple registration and contact process.   

Sea Change Recruitment Guernsey

Submarine have created a strong brand foundation for the SeaChange team without drama and in a short time scale in order to launch their business effectively.  A light and agile website which is cost effective and easily managed, supports the business operation with SEO and social media implementation ready for the team's developing marketing activity.


SeaChange Recruitment
Submarine website development, creative and marleting services

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About the author

Paul Brown

Paul Brown

Paul is a creative professional who gained his BA Hons degree in graphic design & multi-media at Bradford University in England after studying fine art under Hockney alumni, Grant Devine. An early career in television and an interest in technology led him to combine graphic design with digital media including video and animation which he applied to touch-screen kiosk applications for Zanussi and Polygram in the 1990's. This led to work with interactive CD and DVD, including a ground breaking international product in 1997, The Great Highland Bagpipes working with Scottish Heritage and the Glasgow Piping Centre.

In 1998, he developed the North of England's first desktop digital video edit suite working directly with Apple (hardware/OS) and AVID (edit software). In 2000, his web based application for social housing (which utilised kiosks for outreach communities) won 5 national technical awards including 'Best Use of Technology'. Between 1999 and 2010 he developed the successful Northern creative agency Bluemoon providing solutions for a wide range of national and international clients including Tesco, M&S, Puma, Foxes Biscuits, Sulzer and Hesco Bastion. 

In addition to his work as a professional designer, Paul has led international brand, marketing and communication teams including 5 years in offshore HNW finance at Carey Group managing PR and comm's output for 9 offices across Europe. Paul successfully directed the digital transition programme which delivered significant organisational benefits including cost reduction.  In 2015, after re-structuring the marketing function, developing the international website and delivering the group intranet, he successfully re-launched the brand. 

An appointment as Global Brand & Marketing Director for Insight Vacations followed in 2016 when he directed the launch of Luxury Gold as a stand alone premium 5 star tour brand.  Paul worked closely with the Canada based digital team developing the group website and Salesforce CRM. During the 2016 Paris terrorist attacks, he led the IV crisis management team working with Brett Tolman, Chief Executive of parent group TTC The Travel Corporation which includes Red Carnation Hotels and Contiki, a mobile centric brand targeting the under 30's through largely digital communications.

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Submarine are a technical and creative solutions provider based on the island of Guernsey near the French coast. Our field of operation is generally the Channel Islands although we do service clients with wider operations within Europe.