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SeaChange Recruitment, short brand

Sea Change brand

Kim and Martin Baxter provided Submarine with a strong sense of identity for their executive recruitment venture, embodying both their love of the sea and the emotive experience of pushing the boundaries of personal career development.

Submarine approached this project with consideration for the client's aspiration to present an executive recruitment service offering a personalised experience for both employers and candidates.  It was important to create a strong sense of identity in order to stand out from existing agencies whilst maintaining an approachable and professional tone. 

Sea Change branding

For communication channels, streamlined access to vacancies was key (primarily mobile phone) with encouragement to engage with the team. This was achieved through the development of a secure, content managed website with a vacancy builder at its core. For the executive audience, access to key information, short load times and clear communication were preferred with a simple registration and contact process.   

Sea Change Recruitment Guernsey

Submarine have created a strong brand foundation for the SeaChange team without drama and in a short time scale in order to launch their business effectively.  A light and agile website which is cost effective and easily managed, supports the business operation with SEO and social media implementation ready for the team's developing marketing activity.


SeaChange Recruitment
Submarine website development, creative and marleting services

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About the author

Paul Brown

Paul Brown

Paul is a senior creative and marketing professional, practising internationally for over two decades across a range of sectors including banking & accountancy, finance & legal, engineering, oil, pharmaceutical, tourism, entertainment and food.  Successful design work has been delivered across the globe including the USA & Canada, UK & CI, Germany, Luxembourg, Czechoslovakia, Switzerland and Monaco. 

He has worked with a number of premium clients and multi-nationals including Carey Olsen, Northern Foods PLC, Royal Bank of Scotland, The Royal Scots Dragoon Guards, Puma, Tesco, Hesco Bastion, Allergan, Sulzer, Sedco Forex and British Airways.

During the last 4 years, Paul has driven a number of premium digital marketing initiatives integrating responsive website designs with advanced content management tools, SEO, social media, paid advertising, video and photography.  These include Collenette Jones, Carey Group, Channel Island Ceramics, Kings Premium Health Club and Submarine.  

Paul has also designed and steered projects for the States of Guernsey and Alderney including Guernsey Legal Resources, Guernsey Water, Financial Intelligence Service, Guernsey Harbours, Government House, States Works and Guernsey Police.

Full Bio - (folio samples and links)

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Submarine are a technical and creative solutions provider based on the island of Guernsey near the French coast. Our field of operation is generally the Channel Islands although we do service clients with wider operations within Europe.