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Ruettes Tranquilles mobile app launched

Walking and Cycling Guernsey
Ruettes Tranquilles (quiet lanes) can be found on Guernsey in the parishes of Castel, Forest, St Andrew, St Martin, St Saviour, St Sampson and Vale. Priority is given for pedestrians, cyclists and horse riders, and the lanes have a recommended speed limit of 15 mph for motor vehicles.

The lanes will take you through some of the island’s most scenic and peaceful areas often opening up to a unique scenic viewpoint or previously un-discovered natural beauty spot that the island has become famous for.

Ruettes tranquilles mobile app launched

All entry points into the network of Ruettes Tranquilles are signed with green plaques although can they be difficult to find and navigate. The 'Walking and Cycling Guernsey' mobile app was developed by Submarine with the States of Guernsey Traffic and Highway Services team in order to help visitors and islanders discover these hidden gems. The app is free to download on AndroidWindows and Apple iOS.  In addition, Submarine produced a map booklet with the collected data which is available in print and as a shareable PDF

Two aspects of the app development are particularly notable - the map road, lane and path data is fed from a dynamic source allied to GPS technology (available on mobile phone and tablet) and key map information is stored locally on the device meaning that you can still use it on the move without an internet connection. Irrespective of this approach, the mobile app footprint remains relatively small.

You can download this app for the following platforms:


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About the author

Paul Brown

Paul Brown

Paul is a creative professional who gained his BA Hons degree in graphic design & multi-media at Bradford University in England after studying fine art under Hockney alumni, Grant Devine. An early career in television and an interest in technology led him to combine graphic design with digital media including video and animation which he applied to touch-screen kiosk applications for Zanussi and Polygram in the 1990's. This led to work with interactive CD and DVD, including a ground breaking international product in 1997, The Great Highland Bagpipes working with Scottish Heritage and the Glasgow Piping Centre.

In 1998, he developed the North of England's first desktop digital video edit suite working directly with Apple (hardware/OS) and AVID (edit software). In 2000, his web based application for social housing (which utilised kiosks for outreach communities) won 5 national technical awards including 'Best Use of Technology'. Between 1999 and 2010 he developed the successful Northern creative agency Bluemoon providing solutions for a wide range of national and international clients including Tesco, M&S, Puma, Foxes Biscuits, Sulzer and Hesco Bastion. 

In addition to his work as a professional designer, Paul has led international brand, marketing and communication teams including 5 years in offshore HNW finance at Carey Group managing PR and comm's output for 9 offices across Europe. Paul successfully directed the digital transition programme which delivered significant organisational benefits including cost reduction.  In 2015, after re-structuring the marketing function, developing the international website and delivering the group intranet, he successfully re-launched the brand. 

An appointment as Global Brand & Marketing Director for Insight Vacations followed in 2016 when he directed the launch of Luxury Gold as a stand alone premium 5 star tour brand.  Paul worked closely with the Canada based digital team developing the group website and Salesforce CRM. During the 2016 Paris terrorist attacks, he led the IV crisis management team working with Brett Tolman, Chief Executive of parent group TTC The Travel Corporation which includes Red Carnation Hotels and Contiki, a mobile centric brand targeting the under 30's through largely digital communications.

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Submarine are a technical and creative solutions provider based on the island of Guernsey near the French coast. Our field of operation is generally the Channel Islands although we do service clients with wider operations within Europe.