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Pauls Motors (Skoda) brand and business support website

Submarine have designed and developed a website for the Skoda main dealer Paul's Motors, which improves the business and marketing process in the pre-empt to a significant further investment in the Guernsey trading environment. 

Paul's Motors are the main Škoda dealer in Guernsey with a modern showroom and maintenance facilities centrally located in St Peter Port.

Director, Carl Le Page, approached Submarine in the run up to a significant re-investment in their trading space, showroom and servicing facilities to develop the family brand and mobile outreach, established by his father over 40 years ago. 

In the course of working with Carl, his local team and Skoda UK, Submarine exceeded the initially request, providing wider online marketing support and adding tools to the website back end which facilitated improvements in the commercial process. These included the ability to add, delete, update and circulate used car details in short time (in-house) and to automatically optimise these promotions for mobile phone and social media delivery.  


Links

Read more:  Project Paul's Motors
Pauls Motors:  website

 

About the author

Paul Brown

Paul is a creative professional who gained his BA Hons degree in graphic design & multi-media at Bradford University in England after studying fine art under Hockney alumni, Grant Devine. An early career in television and an interest in technology led him to combine graphic design with digital media including video and animation which he applied to touch-screen kiosk applications, later interactive CD and DVD.

In 1998, he developed the North of England's first desktop digital video edit suite working directly with Apple (hardware/OS) and AVID (edit software). In 2000, his web based application for social housing (which utilised kiosks for outreach communities) won 5 national technical awards including 'Best Use of Technology'. Between 1999 and 2010 he developed the successful Northern creative agency Bluemoon providing solutions for a wide range of national and international clients including Tesco, M&S, Puma, Foxes Biscuits, Sulzer and Hesco Bastion. 

In addition to his work as a professional designer, Paul has led marketing and comms teams including 5 years in off shore finance and an appointment as Global Brand & Marketing Director for Insight Vacations (The Travel Corporation). 

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