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New website for Guernsey Liberation Day 2021

Submarine has worked with Oliver Tracey, Marketing Officer and Nikki Symons, Head of Marketing and Events both of Sport and Culture, States of Guernsey to bring the island a new website experience in support of Liberation Day in 2021. The new website gives details of proposed events and activities*, as well as the history of the German Occupation during World War II, and of course the islands liberation on 9 May 1945. 

The website is designed to be responsive, built efficiently to work well in a 'real time' situation delivered to an audience with mobile devices. This is especially important leading up to the main events when people will be out and about joining in but it is also effective in addressing the increasing use of mobile devices on the island - conservatively estimated to be 60+ % of local social media traffic in 2020. 

Key deliverables in order to ensure a great weekend are the activity programme of course and encouragement for people to get involved, as this really is an interactive community event for the people, by the people. Sponsorship is also key part of funding and so these three items in particular are promoted across the site and available on every screen through a 'sticky' header bar which remains, even as you scroll the page.

Liberation Day 2021


Further support is also provided within the advanced content management tool set for promotion via social media and the internet - meta tags, open-graph, landing page creation, tracking are all provided for within the application.  This is largely managed by SoG staff saving both time and money on outsourcing. 

The Liberation Day event has a rich history and many media assets are provided for in the Look-Back and Gallery sections of the website including video. This allow visitors to enjoy the nostalgia of previous years before and after the event.  The gallery will be updated regularly during this years events, and once again we encourage amateur enthusiasts and professionals alike to get involved with the Sports and Culture staff.

Liberation day 2021 Look Back


Clearly this year as these strange times continue, the public events are still subject to change, dependent on the island COVID situation. However, the team remain positive in their plans for a Summer event and we believe that everyone will have even more reason to celebrate their freedom following this second lockdown.

Liberation-Day-2021

* Clearly this year as these strange times continue, the public events are still subject to change, dependent on the island COVID situation. However, the team remain positive in their plans for a Summer event and we believe that everyone will have even more reason to celebrate their freedom following this second lockdown. Keep an eye on the site as plans progress, and plan your Liberation Day: www.liberationday.gg/  

Related Links
Liberation Day 2021 website
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Environment
Submarine promotes support for all things green for a healthier environment. As with all new websites that Submarine create, we have planted 25 trees for The Decider through our CSR carbon offsetting scheme Ecologi.  For more information on Submarine's carbon offsetting scheme see https://ecologi.com/submarineltd Ecologi at Submarine.gg

Recent websites
Further recent websites for island and community projects designed and fulfilled by Submarine.

Atanahan
G&N PT Studio
Guernsey Walking Football
Cardiac Action Group
Itchyfeet Recruitment
Independent Safety Services 

States of Guernsey
Financial Intelligence Service

Guernsey Water
Guernsey Harbours
Government House
Guernsey Police
States Works

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About the author

Paul Brown

Paul Brown

Paul is a senior creative and marketing professional, practising internationally for over two decades across a range of sectors including banking & accountancy, finance & legal, engineering, oil, pharmaceutical, tourism, entertainment and food.  Successful design work has been delivered across the globe including the USA & Canada, UK & CI, Germany, Luxembourg, Czechoslovakia, Switzerland and Monaco. 

He has worked with a number of premium clients and multi-nationals including Carey Olsen, Northern Foods PLC, Royal Bank of Scotland, The Royal Scots Dragoon Guards, Puma, Tesco, Hesco Bastion, Allergan, Sulzer, Sedco Forex and British Airways.


During the last 4 years, Paul has driven a number of premium digital marketing initiatives integrating responsive website designs with advanced content management tools, SEO, social media, paid advertising, video and photography.  These include Collenette Jones, Carey Group, Channel Island Ceramics, Kings Premium Health Club and Submarine.  

Paul has also designed and steered projects for the States of Guernsey and Alderney including Guernsey Legal Resources, Guernsey Water, Financial Intelligence Service, Guernsey Harbours, Government House, States Works and Guernsey Police.


Full Bio - (folio samples and links)

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