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Kings websites launched

Working with Submarine, Kings have launched two mobile friendly websites in support of Kings Health Club and Marina Health and Leisure, their premium offering on the island of Guernsey. 

With insight confirmed through analytics, Submarine have designed and developed two new websites working with King's executive team led by senior marketing executive, Roisin Gauson. Both websites target the growing phone and tablet use of their customers and are optimised for mobile deployment. Submarine worked with Kings's UK based technology partner BrightLime who are providing extended services including the membership and booking engine, which are also accessible through mobile app.

Both websites include the wow factor of a full screen video on the home page which visualise the premium Kings membership offer and facilities. The videos were produced on island and through clever use of tech, begin to play within one second of access (on a standard network connection).

The project is a great example of close collaboration and Submarine commend Kings on their determination to invest in technology in order to address changing demand and improve their member experience. With a clear focus on requirement, excellent planning and energy on all sides, the project was brought home within 3 months. 

Links

Kings Health Club
Marina Health and Leisure

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About the author

Paul Brown

Paul is a creative professional who gained his BA Hons degree in graphic design & multi-media at Bradford University in England after studying fine art under Hockney alumni, Grant Devine. An early career in television and an interest in technology led him to combine graphic design with digital media including video and animation which he applied to touch-screen kiosk applications for Zanussi and Polygram in the 1990's. This lead to work with interactive CD and DVD, including a ground breaking commercial product in 1997, The Great Highland Bagpipes working with Scottish Heritage and the Glasgow Piping Centre.

In 1998, he developed the North of England's first desktop digital video edit suite working directly with Apple (hardware/OS) and AVID (edit software). In 2000, his web based application for social housing (which utilised kiosks for outreach communities) won 5 national technical awards including 'Best Use of Technology'. Between 1999 and 2010 he developed the successful Northern creative agency Bluemoon providing solutions for a wide range of national and international clients including Tesco, M&S, Puma, Foxes Biscuits, Sulzer and Hesco Bastion. 

In addition to his work as a professional designer, Paul has led brand, marketing and communication teams including 5 years in off shore HNW finance managing 9 offices across Europe and an appointment as Global Brand & Marketing Director for Insight Vacations where he directed the launch of Luxury Gold as a stand alone premium 5 star brand within the The Travel Corporation which includes Red Carnation Hotels and Contiki, a mobile centric brand targeting the under 30's, particularly the forthcoming Generation Z.

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Submarine are a technical and creative solutions provider based on the island of Guernsey near the French coast. Our field of operation is generally the Channel Islands although we do service clients with wider operations within Europe.